Clik here to view.
Infographic: The State of the Media Industry
Software company Cision has given the media industry its routine checkup, and the diagnosis is here in form of its new State of the Media 2015 report. Cision surveyed 200 journalists and condensed its...
View Article21 Content Marketing Predictions for the 2nd Half of 2015
One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content marketing in the year ahead. Late last year, we offered up 17...
View ArticleClik here to view.
Why Adblockers Should Scare the Shit Out of the Media World
Browsing the web on your phone sucks. Pop-overs are impossible to close, autoplay pre-roll ads blare out at the most inopportune times, and, worst of all, ads suck your data plan dry. Now, adblockers...
View ArticleThe 4 Elements of a Perfect Sponsored Content Campaign
Each year for the last several, advertisers have increased their spending on content marketing, publishers have announced the formation of designated teams to produce it, and ad tech companies have...
View ArticleClik here to view.
Can Native Save Mobile Advertising? ‘The New York Times’ Sure Hopes So
If we know one thing about mobile behavior, it’s that the way users consume content on their devices varies based on location and time of day. Increasingly, publishers have aimed to tailor their...
View ArticleClik here to view.
13 Stats That Should Terrify CMOs
As an English major, I find numbers terrifying. In college, I skipped more than half of the classes for my required math course—not because I was some sort of badass, but because learning the ins and...
View ArticleClik here to view.
Article or Ad? When It Comes to Native Advertising, No One Knows
Native advertising—articles paid for and/or written by a brand that live on a publisher’s site—has emerged as a powerful and popular new advertising tool over the past few years. Media companies like...
View ArticleClik here to view.
Content Catchup: Native Ad Confusion, the Ultimate SEO Guide, and More...
Here’s what you missed while arguing about whether summer’s really over… 13 Stats That Should Terrify CMOs Here’s a sad truth: there’s a ton of money being wasted in digital advertising, and deep down,...
View ArticleReddit Takes on Gawker, BuzzFeed With Upvoted
The front page of the Internet is getting its own front page. Last night, Wired [note]Wired‘s parent company, Condé Nast, has a majority stake in Reddit.[/note] broke the news that Reddit, the...
View ArticleClik here to view.
Contently Comic: This Snap Count Was Brought to You by Nationwide
Native ads are having a moment. Like the Macarena in the mid-’90s, they’ve gotten so ubiquitous that we’re left wondering, “Wait, how exactly did this happen?” The one place that’s been relatively...
View ArticleWhy It’s Time to Standardize Native Ad Labels
Last month, The Wall Street Journal published “Sponsor Generated Content” about the history of hedge funds to promote a new show on Showtime. In the summer, Dell’s logo showed up on a story about the...
View ArticleClik here to view.
Ask a Content Strategist: What’s the Difference Between Sponsored Content and...
As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. It’d be a waste for other people in the company to spend all day contemplating the...
View ArticleHow to Overcome the ‘Three-Month Slump’ of Branded Content
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty,” Teddy Roosevelt famously said, when a young journalist transitioning to a role at a branded content...
View ArticleClik here to view.
Over 70 Percent of Native Ads Get a Failing Grade
News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. In a new study released today by the Online Trust Alliance (OTA), a nonprofit whose...
View ArticleClik here to view.
Study: 68% of Publishers Use Editorial Staff to Create Native Ads
If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. According to a new survey of 140 magazine media executives in 39 countries,...
View ArticleThe Untold Story of Facebook Live
On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social...
View ArticleHow The New York Times Took Native Advertising Global
Today, plenty of brands and publishers have content studios. But a few years ago, when The New York Times launched T Brand Studio, its native ad shop, the content marketing space still had that new car...
View ArticleClik here to view.
The Best Content Marketing of 2016
This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. While some brands fell back on conventional...
View ArticleClik here to view.
3 Ways Brands Can Make Native Advertising More Effective in 2017
When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is...
View ArticleWhy Comedy Central Is Replacing Commercials With Branded Content
Your eyes are glued to the screen as you watch your favorite TV show. The writers are about to reveal a huge secret about your favorite character. Then, just as you’re about to find out the details,...
View ArticleClik here to view.
Survey: Brands Aren’t Ready to Commit to Native Publishing
Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly, what was once...
View ArticleClik here to view.
The Best Content Marketing of July: The Marketing Machine Never Stops
July is usually the slow month. After marketers drag themselves back from Cannes with overly tan faces and suitcases full of wrinkled linens, they need a breather. People go on vacation after their...
View ArticleFacebook, Friend or Foe? The Financial Times’ Lexi Jarman Weighs In
For years, publishers and brands have had a contentious relationship with Facebook. Brands took a huge hit two years ago when average organic reach on Facebook plummeted below two percent. And...
View ArticleNudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes
This decade, native advertising has been one of the hottest—and most controversial—media trends. It’s been heralded as both a savior of the media business and a slayer of reader trust. The truth likely...
View ArticleAre Chat Stories the Future of Native Advertising?
After a brother and sister discover something mysterious about their parents, they start to investigate their own family. Eventually, they come to suspect that the clues they uncover may help find a...
View Article